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If you are an SEO specialist working with small businesses, or you own a small business, then you know how important having high ranking in Google can be. If it is a competitive industry like plumbing then it can be absolutely critical to rank high in the local listings.

Most of the time the local results take up the entire first half of the page requiring the searcher to scroll to see the first organic ranking. As a search engine optimization specialist I know that the majority of the clicks are going to these local listings.

So the question is fairly plain to see. Is there a way to push a business higher in the Google local listings? Lets see if I can help with this question.

As with organic rankings Google has a patented algorithm for deciding the local rankings. There is no way of knowing exactly what that algorithm is, so as with traditional SEO we can only use tested strategies to try and get better local rankings. I will tell you some of the tips that have been successful thus far in testing. None of these tips will have a negative effect on your rankings, so they are worth doing.

The most important factor is making sure all of your information on the major data providers is accurate and as identical as possible. The goal is to make it easy for Google to verify and understand exactly what your business is about. This will make you more relevant to people searching for your services and that is exactly what Google likes. The three data providers that are crucial to be listed in are: Localeze, InfoUsa and Acxiom.

The next step is to put the same information into as many of the local directories as possible. Some of these include Yelp, Yellowpages.com, City Voter and many more. Again these links to your site tell Google that you are locally relevant.

Finally you should have some positive user ratings on the Google local listings. These are less important than the first two suggestions, but has show some benefits in some cases. It is definitely Worth having some stars in your favor.